After rejuvenating Ford and euthanizing Mercury, FoMoCo is finally ready to take its top-tier brand seriously. This means it will set standards for Lincoln by taking cues from true premium marques.
Ford recently spoke with its remaining 1,100 Lincoln dealers and spelled out a plan - or provided them with an ultimatum - that will hopefully please and attract customers while allowing for time to re-characterize and rebuild the ailing luxury brand. If these requests aren't met by October 1st, Ford just won't think dealers are committed enough to continue selling Lincolns.
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